2016 – Domain Investor Market Trends and Predictions

2016 - Domain Investor Market Trends and Predictions

So we at QLQ were waiting to see what happened with the domain market after February 15th to get an understanding of the landscape and what to expect for 2016.  Well, we are already seeing some early trends and can make some reasonable predictions about what the domain landscape will look like for the upcoming year.

The impact of the downturn in the Chinese economy has had two major effects on the domain market.  First, because there has been a loss in confidence in the Chinese markets, the domain market has seen an influx in the amount of people entering the market as new investors.  Most of these new investors are still in the stage of testing the market and as such aren’t necessarily looking to purchase high-end, expensive domain names.

We are seeing much more activity in the more volatile, less expensive end of the investment market.  For example, 4L.com, 4L.net CHIPs, 6N.coms, 3L.orgs, etc have shown a nice jump in value.  People are looking for cheap names that have a good chance to show a high percentage return.  In terms of the domain investor market, these are the penny stocks.  We believe that the upward trend in value of these types of domain names will continue based on the fact that more investors (both Eastern and Western) are entering the marketplace and we haven’t even seen the massive influx of investors from places like India and Brazil that are sure to come.

Simply put, more investors will enter the market but scarcity will remain roughly the same.  This will allow for new TLDs to emerge as valuable assets.

There is less confidence in expensive names rising in value as a percentage such as 2L.com, 3L.com, 2N.com, 3N.com.  The prices are so high that many investors cannot participate in those market segments.  That being said, they are the least volatile investments that an investor can make as they are the most scarce and most valued types of domains.  In terms of investment, these types of domains are like blue chip stocks (similar to investing in IBM, Alibaba, Amazon, etc).  You may not see a massive value increase but investors are confident that you won’t see the value of these names plummet as may happen with domain assets in the less desired TLD’s or .com’s with higher characters.

As has happened in the past, we are seeing tiers of domain investments emerge and depending on your comfortability with risk you will want to structure your domain portfolio taking these factors into account.  To make it easy for you we have broken down high, medium and low risk domain names and high, medium and low reward domain names.  Always keep in mind that scarcity is the key to ultimately determining a domain assets value.  The more characters, the less scarce.  The lower the popularity of the TLD, the less desirable.  When you find a balance, of these two factors you will find value.

chart 2106


Single word – One word in English

N – Number

L – Letter

C – Character (number or letter)

CHIPs – Chinese Premium (any letter that is not AEIOUV)

w/04 – Numeric Domain name containing 0 or 4

anyTLD – Any TLD that is not .com

CVCV – Consonant, Vowel, Consonant, Vowel letter pattern

IDN – International Domain Name or a domain name containing a letter with a diacritic mark (eg – à,ü,ñ,etc)

Scarcity Index:

2N – 100

3N – 1,000

4N – 10,000

5N – 100,000

6N – 1,000,000

7N – 10,000,000

2L – 676

3L – 17,576

4L – 456,976

5L – 11,881,376

2C – 520

3C – 28,080

4C – 1,212,640

2L(IDN) – 9,125


Each domain name is judged on its own merit and there is a lot of variability within each category.

The above information is to be used as a general guide for prospecting in various categories

As new regions in the world join the domain investor market, new TLDs will emerge as valuable

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Jason Mcardle

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Jason McArdle is a highly successful businessman, from owning his own real estate business to being a multi-million dollar producer for AT&T to now being a well known domain broker and trader, he has well over a decade of success across multiple markets. He is now dedicated full time to his post as President of Sales at QLQ, designing winning sales strategies in today’s domain marketplace by taking a consultative approach to brokering. He believes that an educated investor is a good business partner, therefore taking time to write about the domain market and educate those in the market, he believes, is paramount to his company’s success.

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